Wireless Vision

T-Mobile and The Chain-
smokers.

Out of the box ideas that drive traffic.

Wireless Vision, the T-Mobile franchise group in Columbus, Ohio, challenged us to drive traffic to all 22 locations in the market during one of the slowest retail months of the year—in a non-traditional manner.

To accomplish this goal, TSG created a once-in-a-lifetime experience for T-Mobile customers. On January 25th, Wireless Vision held a T-Mobile exclusive concert featuring The Chainsmokers and Daya. This private event was offered to customers who registered at T-Mobile locations throughout the Columbus area from Jan 6 to Jan 22, 2017. YOY, activations were up 59% in North Columbus and 39% in South Columbus.