TSG Thinks.

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A Straightforward Approach to Search

There are so many gorgeous, functional websites and so few are optimized effectively for search engines. I think that creating a beautiful website should be the beginning of the journey, not the end. We’re in a time of “build it, and they won’t necessarily come.” For most sites, the vast majority of traffic comes from search. In an experiment run by Groupon, organic search accounted for approximately 64% of the total traffic to their site. That’s a ridiculous amount of traffic from one channel, especially for a site that big. Read More

4 Common Marketing Automation Questions, Answered

In short, marketing automation is a tactic that allows organizations to engage people in a highly personalized, scalable fashion. In long-form, it’s a majorly important tactic you should have in your tool bag that will help you attract prospects through a wide variety of channels, engage those prospects with valuable content to turn them into leads and convert those leads into customers. Read More

3 Small-Town Marketing Lessons that Madison Avenue Tends to Forget

There is a notion that life on Madison Avenue moves infinitely faster than in a place like Salt Lake City. Having seen both sides of the street, I agree; in some ways, this assessment couldn’t be more true. Salt Lake City—affectionately dubbed “Small Lake City”—has wide pioneer streets built on a grid and will never be known for a dramatic skyline or for three-martini lunches where big deals are sealed. Read More